client: Jabłonowo Brewery
design for a series of craft beers for a mass recipient.
Kreatura 2017 – the Main Prize in the category film – video on the internet
Art of Packaging 2018 – nomination
Consumers of craft beers have probably seen everything. Especially for them, in addition to intriguing names and graphics, we have prepared “animated labels”. On each bottle there is a QR code which, after scanning with a smartphone, launches a film inspired by the illustration from the label. From the beginning, the idea turned out to be a sales success – so far we have created eleven beers under “no limits” edition.