data: winter 2016
client: Master Management Group
Branding for the new office complex in Łódź
We have analyzed the situation on the commercial real estate market in Łódź, as well as marketing and architectural assumptions. A really high quality product. How to tell about a prestigious location, impressive height and meeting the highest standards, adding a friendly element that facilitates establishing contacts with future tenants? The easiest way! This is how the winning idea of “Hi” came about. We have created a name, logo, visual identification, promotional materials, billboards, a folder, a website layout and a fence layout. We like to create new brands, so winning this tender gave us a double pleasure.