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Hi Piotrkowska 155

data: winter 2016
client: Master Management Group
The task:
Branding for the new office complex in Łódź
Project description:
We have analyzed the situation on the commercial real estate market in Łódź, as well as marketing and architectural assumptions. A really high quality product. How to tell about a prestigious location, impressive height and meeting the highest standards, adding a friendly element that facilitates establishing contacts with future tenants? The easiest way! This is how the winning idea of “Hi” came about. We have created a name, logo, visual identification, promotional materials, billboards, a folder, a website layout and a fence layout. We like to create new brands, so winning this tender gave us a double pleasure.