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data: winter 2018

client: Olewnik

The task:
Launching campaign for meat bar

project description:
Olewnik created the first meat bar on Polish market. Target group are students and other consumers making impulsive food purchases in convenient stores.
We prepared a communication strategy and created an integrated BTL advertising campaign that combined activities in social media and at points of sale. The campaign took place under the slogan “Lunch.zip” and presented a meat bar as a convenient, nutritious and modern alternative for those who do not have time for lunch and / or do not like sweet snacks. We have made a film published in social media, internet banners, press advertisements, POS materials, posters, bulk boxes and dispensers, as well as presentation sets for traders with samples of flavor variants.