data: winter 2018
Launching campaign for meat bar
Olewnik created the first meat bar on Polish market. Target group are students and other consumers making impulsive food purchases in convenient stores.
We prepared a communication strategy and created an integrated BTL advertising campaign that combined activities in social media and at points of sale. The campaign took place under the slogan “Lunch.zip” and presented a meat bar as a convenient, nutritious and modern alternative for those who do not have time for lunch and / or do not like sweet snacks. We have made a film published in social media, internet banners, press advertisements, POS materials, posters, bulk boxes and dispensers, as well as presentation sets for traders with samples of flavor variants.