data: spring 2017
client: Jabłonowo Brewery
– distinction in the Kreatura 2017 competition in the design category
– special prize in the Kreatura 2017 competition for the most prepossessing creation
creating a package for a high quality Baltic porter with the addition of smoked plum
It’s not easy to surprise craft beer lovers. We did it in a parody style by joking with the overblown communication often occurring in this segment. The general provocative concept was enriched with additional tastes when creating details. We used all the elements characteristic for communication of craft beers, eg recommended temperature of serving, the most appropriate dish, but we did it with an ironic exaggeration. We went even further by proposing a very niche genre of music as a suitable sound background for consumption.
To emphasize the real high quality of the product, the bottle has been completely painted with black matte paint and sealed, and the whole is put in a cardboard tube.