data: spring 2017
client: Mayland Real Estate
– distinction in the PRCH Retail Awards competition in the category Opening Campaign of the Shopping Center in 2018.
creation of a logotype, visual identification of the Serenada shopping center, launching campaign and comprehensive advertising service
We have won a tender for the new Serenade logo, which is a modern third generation shopping center that offers fashion and entertainment. The combination of these two categories in one character was an inspiring challenge.
Fashion is freedom, elegance, minimalism expressed in a light and modern font, which refers to the delicate drawing of the outwards.
Entertainment is the uniqueness, energy, braw expressed by signet arranged in a sparkling, magical effect.
The basic color of the Serenada brand is bright red, symbolizing energy and passion, while the golden elements of the signet promise the quality of the offer and suggest the extraordinary magic of the place.
In addition, based on the created visual identity, we have prepared a system of infographics center markings.