data: spring 2018
client: Tarczyn Brewery
Launch of new beer brand
Tarczyn Brewery has not been widely known, for several years it functioned as a subcontractor, producing beers for other brands.
In 2017 we have started a comprehensive advertising service for Browar Tarczyn. We created communication strategy, logotype, visual identification, branding and website, projects of labels, cans and secondary packaging. At the beginning of 2018 we created launching campaign for the first beef under Tarczyn brand. We have launched and implemented integrated campaign „Odkryj Tarczyn #nanowo” (discover Tarczyn again) with billboards, TV spot, posters and POS materials.