Packaging design for the line of vegetable product by Orzeł

We have developed a packaging architecture for vegetable and fruit preserves from OrzełPolska. A coherent and clear graphic conven- tion has already been implemented on several dozen products. Despite the variety of packa- ging forms of products appearing in the com- pany’s offer, the well-conceived and well-tho- ught-out concept works well. It is used on pa- per labels, transparent foil labels placed on va- rious types of jars, as well as on foil-wrapped products.

A coherent way of communication with con- sumers is the basis for building the image and position of the brand on the market.