Batonik mięsny – Olewnik
date: winter 2018
Launching campaign for meat bar opis projektu:
Olewnik created the first meat bar on Polish market. Target group are students and other consumers making impulsive food purchases in convenient stores.
We prepared a communication strategy and created an integrated BTL advertising campa- ign that combined activities in social media and at points of sale. The campaign took pla- ce under the slogan “Lunch.zip” and presen- ted a meat bar as a convenient, nutritious and modern alternative for those who do not have time for lunch and / or do not like sweet snacks. We have made a film published in social media, internet banners, press adverti- sements, POS materials, posters, bulk boxes and dispensers, as well as presentation sets for traders with samples of flavor variants.